Middle East Market Developers - Foods & Confections
Just Born, Inc.
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Middle East Market Developers - Foods & Confections
Just Born, Inc. |
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Just Born, Inc. is a Pennsylvania-based leading manufacturer of marshmallows, jellybeans, fruit-chew candy and sour candy for all holiday occasions. Its most attractive products are the ZOURS® and the MIKE AND IKE® fruit-chew candy lines. The ZOURS® line comes in two flavors (Sour Original and Sour Fruit Punch) in practical 51g pouches. The MIKE AND IKE® line comes in five flavors (Original, Berry, Tropical, Grape and Tangy) in attractive 17g and 31g boxes and in 60g pouches. Just Born has acquired extensive market share in the Cinema Theaters across America with their MIKE AND IKE® 226g box, which has set a standard in the Entertainment industry. Just Born recently acquired the CHEW-ETS® PEANUT CHEWS® line of chocolates, which just added even more value to its extensive line of quality confections.
We have worked very closely with Just Born to develop a line of Middle-Eastern compliant Arabic packages for specific items, which are illustrated in the Products page. This process has helped us considerably during the introduction stage. Not only the MIKE AND IKE®, ZOURS® and PEANUT CHEWS® lines are available with Arabic packaging, but also they are high quality products that meet adequate price points in the Middle East. Just Born has the perfect equation for success in the Middle East and La Providence was able to draw on this potential to make it our largest confectionery supplier there to date.
Only a year after their introduction, Just Born products are displayed on the shelves of nine countries in the Middle East with Saudi Arabia being our largest and most successful distributor. The above picture shows the MIKE AND IKE® and ZOURS® lines displayed in a hypermarket in Saudi Arabia. Click on the link below to view Just Born's products available for the Middle East.
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